Business Expert Press
#Share
AED 211.75
Free Shipping
UAE: Orders over AED 50
Oman: Orders over AED 200
Other Countries: Orders over AED 300
Product Handle: share-73714412233182
β In Stock & Ready to Ship
Checking for book preview...
Product Details
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.